Case Study: California Liquor License Permit

Fresh and Easy was completing a conversion of an existing grocery store to a Fresh and Easy.  Fresh and Easy needed to complete their Entitlements which originally included an Environmental Assessment, a Conditional Use Beverage (CUB) and full Conditional Use Permit (ZA Case).  Fresh and Easy want to save time and money.  Permit Place saved them three (3) months and just under $8,000 in fees.



Project Type

Entitlements, including Environmental Assessment and Alchohol Use Permit (CUB) and a full Conditional Use Permit – Los Angeles, CA


Fresh and Easy came to Permit Place with a hot project in Los Angeles.  The entitlements needed to be submitted on very short timeline and ensure that there were no mistakes in the filing process.


Understanding Fresh and Easy’s tight timeframe to get this project started, Permit Place developed a three (3) point strategy to get the entitlements as quickly as possible. After completing our due diligence and records research on the property, we were able to successfully negotiate out of  three (3) separate reviews and fees associated with the project.

  1. We successfully demonstrated the continuance of an existing use and argued for and negotiated out of $5,163 fee, as well as a full, formal Conditional Use Beverage (CUB) case fee application and into the “Deemed-to-be-Approved” (Off Site Alcohol) entitlement, a much less stringent process saving three (3) months of processing time.
  2. We successfully negotiated out of $2,858 add’l charge for lot sizes above 5AC by showing that this fee was exclusive to those doing new Conditional Use Application process and that our application was not new.
  3. We argued successfully that the project was categorically exempt and so the Environmental Review Form was not needed saving three (3) months or approval time and $50.00 in fees.



Originally, a project that required three (3) reviews and potentially 6 months of review time and over $8,000 in fees, was negotiated down to one (1) review and 2 months of processing time.  In addition, our knowledge of the City of Los Angeles Entitlement process, our relationships with the Jurisdiction’s plan reviewers and Planners, as well as an intimate knowledge of the Fresh and Easy business model allowed us to speed the review process and save our clients time and money.

Related Resource

California Liquor License Guide

With more than 70 liquor licenses to choose from, identifying and getting a California liquor license can be a complicated process. We’ve compiled our years of alcohol permit knowledge into this guide to help you get your application reviewed and approved easier.

How We Help

Due Diligence

  • Fee and timeline estimates
  • Answers to important questions
  • Research into potential issues

Document Collation

  • Collect required documentation
  • Review form accuracy
  • Compile complete submittal packets

Plan Submittal

  • Attend plan check meetings
  • Fill out all paperwork
  • Manage receipts and fee payments

Comments & Corrections

  • Negotiate on your behalf
  • Coordinate revisions with stakeholders
  • Resubmit permit packets

Ready to Issue

  • Final fee calculations
  • Contractor consulting
  • Final ready-to-issue paperwork

Schedule Time To Talk

Let’s schedule 30 minutes to discuss your project and how Permit Place can help make the permit approval process easier.