Liquor License Permits

Case Study: California Liquor License Permit

Fresh and Easy was completing a conversion of an existing grocery store to a Fresh and Easy.  Fresh and Easy needed to complete their Entitlements which originally included an Environmental Assessment, a Conditional Use Beverage (CUB) and full Conditional Use Permit (ZA Case).  Fresh and Easy want to save time and money.  Permit Place saved them three (3) months and just under $8,000 in fees.

Project Type:

Entitlements, including Environmental Assessment and Alchohol Use Permit (CUB) and a full Conditional Use Permit – Los Angeles, CA


Fresh and Easy came to Permit Place with a hot project in Los Angeles.  The entitlements needed to be submitted on very short timeline and ensure that there were no mistakes in the filing process.


Understanding Fresh and Easy’s tight timeframe to get this project started, Permit Place developed a three (3) point strategy to get the entitlements as quickly as possible. After completing our due diligence and records research on the property, we were able to successfully negotiate out of  three (3) separate reviews and fees associated with the project.

  1. We successfully demonstrated the continuance of an existing use and argued for and negotiated out of$5,163 fee, as well as a full, formal Conditional Use Beverage (CUB) case fee application and into the “Deemed-to-be-Approved” (Off Site Alcohol) entitlement, a much less stringent process saving three (3) months of processing time.
  2. We successfully negotiated out of$2,858 add’l charge for lot sizes above 5AC by showing that this fee was exclusive to those doing new Conditional Use Application process and that our application was not new.
  3. We argued successfully that the project was categorically exempt and so the Environmental Review Form was not neededsaving three (3) months or approval time and $50.00 in fees.


Originally, a project that required three (3) reviews and potentially 6 months of review time and over $8,000 in fees, was negotiated down to one (1) review and 2 months of processing time.  In addition, our knowledge of the City of Los Angeles Entitlement process, our relationships with the Jurisdiction’s plan reviewers and Planners, as well as an intimate knowledge of the Fresh and Easy business model allowed us to speed the review process and save our clients time and money.

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California Liquor Licenses: Types, Costs, Timeframes and How to Get One